Established thirty-nine years ago, the Goodman Gallery’s primary goal was to encourage contemporary South African artists to exhibit, despite Apartheid. The policy of the Gallery was to foster the culture of South Africa despite despotic duress.
Today, the vision remains the same, but the methodology and philosophy are geared towards an engagement with the dynamic flux of South Africa's fledgling democracy, its new-found freedoms and challenges. In this context the Goodman Gallery have widened their avenues to encourage the participation of South African artists in exhibitions around the world as well as at home.