You have probably seen promotions or links for Vulkan Vegas no deposit bonus and similar things. Most of these are from affiliate marketers trying to promote someone else’s products or services.
Casino affiliates are there to give readers information, especially about what is new and how casinos work in general. The affiliate sites review games and casinos, including odds and the credibility of a certain gambling platform.
What Is a Casino Affiliate?
An affiliate is a marketer who promotes the products or services of a company. They do this by sharing a link with the reader. The affiliate earns a commission if that reader clicks the link and buys the service or product.
Why do casinos do this? Well, marketing is expensive. Running ads is expensive, and it is not likely for the ad viewers to respond positively. Most experts say that conversion rates are as low as 3%. It means that for every 100 people who see an ad, only three will react positively and buy the product or sign up for a service. However, the advertiser paid for all those 100 views or impressions.
Because of this cost, casinos often offer an affiliate program. Bloggers and influencers can sign up for it and get a special link. These bloggers will promote the casino, but the casino will only pay if the viewers sign up and spend money.
This reduces the marketing spend of the casino to practically zero. If a viewer pays for the services, the money that the affiliate offers does not even come from the casino’s pocket but from the one who registered and wagered money.
What Do Affiliates Overview?
Affiliates must be credible and review casinos according to facts and personal experiences. Usually, they review:
- Bonuses – they talk about promotions, codes, special offers, free spins, slot tournaments, etc.
- Licensing – affiliates verify the authenticity of a casino’s license to operate. Doing so helps the users and gamblers protect themselves from fly-by-night casino entities.
- Game variety – most affiliate marketers tell the readers what kind of games to expect from a casino. This helps the readers decide if the game they are looking for is in the casino in question or not.
There are so many affiliates who review not just the game variety but also the payout. For example, they can tell you whether or not it is worth your time to invest in the games. They would certainly tell you to abstain from that game if the payout is too small but the risk is too big.
In addition, these affiliates will also gather complaints from users. Some may not have gotten their funds back, and the affiliates will mark that casino as a red flag, preventing other users from registering.
Who Should You Trust?
Many affiliate websites can be noteworthy. Some of them have been around for a long while, and they have tens of thousands of users.
Here are some tips to help you decide about an affiliate’s trustworthiness:
- Transparency – honest affiliates must disclose that they are affiliates and that their links are promotional. They must disclose that they earn a commission from sales. Statements like this should be visible, preferably at the top of the article you are reading.
- Genuine reviews – if an affiliate just writes down positive stuff about all casinos, then we can say that this website’s credibility is questionable. They just want to keep promoting products without even trying to be honest. The only thing that matters to them is their commission.
- Web design – true businesses take the time to look professional. A website that looks unprofessional is questionable. Trust-only affiliates who spent a lot of time making their websites mobile-friendly, easy to navigate—professional, like a magazine or something.
You may also want to look at the affiliate marketer’s ‘About Us’ page. It is ideal to see faces there, especially if the affiliate is a single entity or a person. You can also read user testimonials. If there are no comments or feedback about an affiliate’s article, chances are they are hiding something. It is also likely that very few people even come to this affiliate’s website.
The key here is to find warning signs. You will notice if an affiliate just wants to make money. They just post random links everywhere without giving the reader real value. Not all affiliate marketers are shady, many of them are fair. They not only review the casino, but they also put a strong emphasis on the feedback of the users.
Affiliate marketers serve two purposes. The first one is to serve the public interest—they must be credible in what they suggest or recommend. Next, they serve as a marketing tool for casinos looking to expand their user bases.
